Mindy Weinstein, PhD has been recognized as a leading expert in digital marketing globally. She has worked with organizations such as Facebook, ASU, The Weather Channel, and World Fuel Services. Mindy has led programs at The Wharton School at the University of Pennsylvania and Columbia Business School. Additionally, she is the author of the #1 new release published by McGraw Hill, titled "The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions.” Mindy is frequently quoted in The Washington Post and other media outlets. Currently, she serves as the CEO of Market MindShift, specializing in marketing services and training that incorporate psychological principles.